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Women Who Build Empires

Dec 17, 2021

Jeroen is co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B, mostly popular with agencies and fast-growing startup companies.


Salesflare itself was founded when Jeroen and his co-founder Lieven wanted to follow up the leads for their software company in an easier way. They didn't like to keep track of their leads manually and built Salesflare, which pulls customer data together automatically and then actively helps you to follow up.


It’s now the most popular CRM on Product Hunt and top-rated on review platforms like G2 for its ease of use and automation features.


Let’s tune in to his story!


[00:01 - 07:32] Opening Segment


  • Get to know my guest Jeroen Corthout
  • “I am a biomedical engineer, so nothing to do with CRMs at all.”
  • Jeroen shares his shifting careers before landing in CRM
  • Why does no one use CRM?
  • How Jeroen took over CRM and grew it with his company


[07:33 - 31:44] The Future is in CRM 


  • How about growing to a Software as a Service Company?
  • Jeroen talks about challenges as a business owner
  • The Focus is on Solving the Problem
  • An Uphill Battle: Always on a Consumer Journey
  • Salesflare’ Edge Against Bigger Companies
  • Results and habits create an impact
  • What is a CRM? 
    • Why people don't use CRM outside of the time
    • What's the fundamental problem with all the other CRMs?
    • What’s the fundamental problem with teams starting to use a CRM?
  • “Involve your sales team!”
  • It’s Simple: Aligning your Processes and Teams
  • The Core Value is in Better Follow-Up
  • How to Create an Environment for Others to Make Great Decisions
  • Building a stronger business and company


[31:45 - 33:29] Closing Segment


  • Final words
  • Connect with my guest, Jeroen in the links below

Resources Mentioned


Tweetable Quotes


“I like to make things work. But it is important that it is on something that you're truly passionate about solving. If not, it is hard to keep that persistence.” – Jeroen Corthout


“It's really about aligning your processes, the way you see them, aligning all that as a team, and then it's okay.” – Jeroen Corthout




It’s shown me that it’s not so much about making great decisions, but creating an environment for others to make those


  • Why people don’t use CRMs and how to fix that
  • Why you should organize your team around habits, not goals
  • How to compete with giants as a small business


Offer for listeners: 25% off for 3 months on Salesflare plans with code “TRIBEOFLEADERS”






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Thanks for tuning in!