Jul 15, 2021
IP-based businesses may not always look like they have assets to protect, but that’s because they are often service based. Their assets are their creations, processes and other intellectual properties. In this episode, Emi Kirschner interviews Erin Austin, lawyer and founder of Think Beyond IP as they discuss leveraging saleable assets for maximum growth and profit. Erin talks about the need for contracts, working with women entrepreneurs, and “finding the Rembrandt in the attic” – that hidden or overlooked asset that can be leveraged for maximum value.