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Women Who Build Empires

Sep 25, 2020

Every entrepreneurial leader, no matter the size of their business, creates culture. Jason Richmond, President/CEO & Chief Culture Officer of Ideal Outcomes and author of the best selling book, Culture Spark: 5 Steps to Ignite and Sustain Organizational Growth shares the 5 Pillars of creating a strong culture that increases performance and employee retention, especially in the times we are experiencing now.


  • Learn how Jason Richmond became an expert in organization culture. (...and what made him one)
  • What are the two things that leverage what really works in organizations? (...the secret sauce)
  • Learn why transparency is important although it opens up a door to vulnerability. ( the positive sense) 
  • Why is it  important to create a corporate culture?
  • The importance of  DEFINE (the first step that breeds employee achievement) in getting   input from the company ranks to improve on communication.
  • How has the new normal impacted organizational culture? (...of open floor plans, less privacy and a lot of background noises)
  • How can management take steps to become aware on how to communicate and connect with people?
  • Working from home could be a permanent workplace structure change.(... increase in the level remote workforce)
  • The impact of the new normal in the Sales arena with regards to some products and services that are typically not viewed as a commodity before.
  • After DIAGNOSE (the second step), how do you create a plan to improve on organizational culture?
  • Results out of improving organizational culture with employee performance.
  • Advise on how often companies evaluate their culture.
  • How does culture impact leadership? (...communicate up and down and be able to get  input and feedback  up and down the ranks)
  • Be the first to know what’s next for Jason Richmond. (...second book coming up)








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