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Women Who Build Empires

Sep 27, 2022

In this episode, we talk with Erica Salm Rench, who is the Chief Operating Officer of RASA.IO. RASA.IO is a platform that uses AI to customize and personalize emails for clients to use in their email list. Erica also managed a team of online marketers at the largest digital marketing company in the Gulf South. There, she supported the web development, SEO, online advertising, and content marketing teams in executing strategies which elevated organizations to stand out and be seen amongst the chaos of the online marketplace.




[00:01 - 06:19] Opening Segment

  • Erica shares how she started her career in email marketing
  • Working with clients to create a customizable email that tailors to their specific needs


[06:20 - 12:17] Utilizing AI to Enhance Customer Experience

  • Personalized emails let firms engage more personally with consumers
  • Using personalized emails to build relationships with customers can help a business succeed
  • Email is still an effective way to reach out to customers
  • Maintain consistency on social media platforms 


[12:18 - 18:07] Dominating the Tech Market

  • Erica share how her industry peers inspired her to thrive
  • Inspiring a shift in market towards acceptance of women
  • Start coding when you are young to get a jump on the market.


[18:08 - 33:06] Raising Kids and Leading a Company

  • Developing a network of support with working mothers
  • Finding the right flow by planning out the things you need to do
  • Learning from the failures and achieving success


[33:07 - 40:05] Closing Segment

  • Using SEO to optimize keywords to help improve communication
  • Repurposing contents to reach more consumers
  • Using AI to create personalized newsletters and emails to promote contents
  • Special Offers for Listeners! 
  • 14 day free trial to use RASA.IO



Reach Erica through LinkedIn, and tap into your limitless social media potential!  




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Tweetable Quote


I think we all get to the end of the day as working moms and think, Oh, there's this. I could have done better and this, I could have done better. And we beat ourselves up. And that's so hard. We beat ourselves up and we shouldn't beat each other up. We should support each other.” -  Erica Salm Rench