Sep 27, 2022
In this episode, we talk with Erica Salm Rench, who is the Chief Operating Officer of RASA.IO. RASA.IO is a platform that uses AI to customize and personalize emails for clients to use in their email list. Erica also managed a team of online marketers at the largest digital marketing company in the Gulf South. There, she supported the web development, SEO, online advertising, and content marketing teams in executing strategies which elevated organizations to stand out and be seen amongst the chaos of the online marketplace.
[00:01 - 06:19] Opening Segment
[06:20 - 12:17] Utilizing AI to Enhance Customer Experience
[12:18 - 18:07] Dominating the Tech Market
[18:08 - 33:06] Raising Kids and Leading a Company
[33:07 - 40:05] Closing Segment
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Tweetable Quote
“I think we all get to the end of the day as working moms and think, Oh, there's this. I could have done better and this, I could have done better. And we beat ourselves up. And that's so hard. We beat ourselves up and we shouldn't beat each other up. We should support each other.” - Erica Salm Rench