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Women Who Build Empires

Dec 24, 2021

Rachel Luther, a virtual assistant turned CEO, spent the last 10+ years growing her VA business from a one-woman show to a team of professionals providing all areas of back-office support. Rachel shares her journey of success as she covers balancing her passions and strategies for scaling a business through outsourcing. Rachel is often asked, ‘Can you be an entrepreneur and still have it all?’ The answer is a resounding ‘Yes!'


Let’s tune in to her story!


[00:01 - 07:49] Opening Segment


  • Get to know my guest Rachel Luther
  • Stepping out of her comfort zone and doing something new at a young age
  • How Rachel began Check Off Your List
    • I knew I had that entrepreneurial bug!
    • “This concept of a virtual assistant was amazing.”
    • “Your big is as big as you want it to be.”


[07:50 - 35:32] Say Yes to Multitasking, Outsourcing, and More


  • Growing as a Virtual Assistant
    • The many services Rachel has offered
    • How she used her background to her advantage
    • Hiring other people to grow
  • Documentation, it’s critical to scalability
    • Better and speedier knowledge transfer
    • Consistency and efficiency 
    • No need for training again
  • Rachel on saying ‘Yes’ on a lot of things
    • Helping other entrepreneurs
    • There are reasons why
    • Sometimes, the ‘yes’ was supposed to be a ‘no’
  • How Rachel has shifted from solo to leader
    • “I have a business, not an idea.”
    • Things You Can Follow 
  • Hospitality Experience and The Best Lesson in Sales
  • How to Structure Your Entire Schedule
  • Ask for Help and Outsource!


[35:33 - 38:47] Closing Segment


  • “Get over that hesitancy to take that next step.”
  • Final words
  • Connect with my guest, Rachel in the links below

Tweetable Quotes


“That's how a lot of us entrepreneurs make it, that's how we succeed is because we do what other people wouldn't do, and aren't committed enough to do.” – Rachel Luther


“Looking at every single thing that way in my life, and then outsourcing the rest.” – Rachel Luther


“Time blocking is such a benefit. It's not always realistic.” – Rachel Luther




Reach Rachel through: 



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Thanks for tuning in!