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Women Who Build Empires

Dec 10, 2021

Bruce Hultgren is an engaging, positive, and enthusiastic business and community leader with a mission to make this world a better place.  He is a former NBL basketballer, with a strong track record of entrepreneurism in the sports, business, and community sectors.  Over the past five years, he has dedicated his life to creating a world-first wellbeing app, while also researching best-practice methods that they could include in the app. is an app that envisions to improve staff wellbeing and in turn their productivity in 6 weeks!


Let’s tune in to his story!


[00:01 - 05:24] Opening Segment


  • Get to know my guest Bruce Hultgren
  • How Bruce connected with basketball
  • Personal Development at 19
    • A series of cassette tapes by Tom Hopkins
  • Continuous Learning and Up-Levelling


[05:25 - 34:35] Look at One Step, One Step, One Step


  • Why not? Who says? What’s the worst thing that can happen?
  • Bruce talks about having an imposter syndrome
  • Doing what needs to be done
    • “If you want to be successful, you just only got to work half a day.”
  • What made Bruce retire from basketball
    •  The discipline of wanting to do it
  • Do I belong somewhere and does someone care?
  • Human First: How Bruce hires and treats his employees
  • Bruce talks about the catalyst for his companies
  • The Goya Mission and Brand
    • Prevention rather than cure
    • “It's okay to talk about things.”
    • Finding your purpose
  • Athletes die twice
  • How to Overcome the Massive Overwhelm


[34:36 - 36:16] Closing Segment


  • Final words
  • Connect with my guest, Bruce in the links below

Tweetable Quotes


“Why not? Who says?” – Bruce Hultgren


“You can't change the world working nine to five.” – Bruce Hultgren


“If you want to go to the highest level, well, you don't have a choice in that.  You must do it.” – Bruce Hultgren




Reach Bruce through Facebook and LinkedIn.  Check out the following links and

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Thanks for tuning in!