Nov 22, 2022
Amy Anderson is the Co-founder of Wild Coffee Marketing; Amy shares her story of starting her own marketing company. She describes how she found her niche in strategy in strategic branding and positioning and advises her clients to start with defining their market segment and building a foundation from there.
In this episode, Amy talks about the challenges of balancing work and parenting. She shares that she had to learn to accept that she wasn’t an “amazing parent” and that she instead shifted her mindset to focus on her children’s independence and success. She shares that she has designed her day around her children, fostering a lot of independence in them.
[00:01 - 05:44] Opening Segment
[05:45 - 23:33] Creating A Culture Of Kindness And Compassion
[23:34 - 34:18] The Importance of Team Meetings In Cultivating A Positive Culture
[34:19 - 39:08] Closing Segment
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“My mission is to transform the way in-house teams and marketing teams are built for companies and to run an in-house team in this environment.” - Amy Anderson
“I have really tried to foster, a culture of kindness and compassion. And when you say they're human beings, absolutely. I say it all the time. They're not workers, they're not employees, they're humans who have taken a chance on my business partner and me and this company. And I feel really honored that they're. So, I treat that with a lot of care. you know, I think compassion comes in the form of clarity.” – Amy Anderson
“I hope that leaders are more open to hearing what the needs are, because I think inherently, we want to meet the needs of others.” - Amy Anderson